Information from 'The Fundamentals of Typography' by Gavin Ambrose & Paul Harris.
Extract from page 86:
"Serifs a key characteristic for identifying a typeface due to the variety of ways in which they have been employed throughout the development of typography. Serifs enhance the readability of a piece of text by helping the eye to advance from one character to the next. Many serif styles reflect the zeitgeist of a particular time, with some more ornate or bolder, while others are more discreet and refined."
The main serif varities are; Unbracketed slab serif, Bracketed slab serif and Bracketed serif.
Unbracketed Slab Serif: A serif without any supporting brackets on TS- heavy slabs. An example would be 'Egiziano Classic Antique Black, which has large slab serifs with no supporting brackets.
Bracketed Slab Serif: The slab serifs are supported by subtle curved brackets. My typeface Clarendon falls under this category and has small arcs that bracket the serifs.
Bracketed Serif: A serif with barely noticeable supporting brackets. An example would be 'Berkeley' as it has small brackets on its serifs, which are of a regular size.
"... Each type if serif lends a font its own personality, typographic traits and design impact - from the robust, muscular quality of an unbracketed slab serif, to the delicate finesse of a hairline serif. Although at times barely noticeable, typographical details such as serifs can alter how a piece of work is perceived. For this reason it is important for designers to bear them in mind and even celebrate subtle differences they can give a job."
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